As they always do, when Trump took the stage for his Tuesday victory speech, every corporate network gave the candidate full airtime for the entirely of his speech – even when Hillary Clinton came on to give her own speech.

But this speech from Trump was a bit more unusual than the rest (and yes, that is saying a lot). Instead of going to his usual talking points, Trump seemed subdued and instead focused on his various business ventures. The entire speech began to sound a lot more like a bizarre infomercial on late night QVC as Trump pointed to Trump steaks, Trump magazine, Trump wine, and more. Trump promised to give each member of the press a bottle of his wine and tossed a copy of an upcoming Trump magazine to the crowd.

Most pundits were stunned by Trump’s misplaced brand advertisement, and none showed their displeasure better than CNN’s Van Jones who had this to say about Trump’s Tuesday night speech:

“That is inappropriate! It is inappropriate to run an election, to run a campaign, when you have people going to vote in these large numbers, voting for their jobs, voting for their families, and to be talking about Trump Steak?”

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Sydney Robinson is a political writer for the Ring of Fire Network. She has also appeared in political news videos for Ring of Fire. Sydney has a degree in English Literature from the University of West Florida, and has an active interest in politics, social justice, and environmental issues. She would love to hear from you on Twitter @SydneyMkay or via email at srobinson@ringoffireradio.com