We all know that presidential candidate Ted Cruz is a bit of a nutjob, prone to breaking out in Princess Bride recitations and Simpsons impressions, but his recent holiday-themed ad has everyone scratching their head and wondering: Is this guy for real?

The commercial features his wife and children listening intently to Cruz reading made-up children’s stories like “Rudolph the Underemployed Reindeer,” “The Grinch Who Lost Her Emails,” “How Obamacare Stole Christmas,” and more. The ad plays just like an infomercial, even featuring a scrolling list of other politically themed Christmas books.

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Sydney Robinson is a political writer for the Ring of Fire Network. She has also appeared in political news videos for Ring of Fire. Sydney has a degree in English Literature from the University of West Florida, and has an active interest in politics, social justice, and environmental issues. She would love to hear from you on Twitter @SydneyMkay or via email at srobinson@ringoffireradio.com