Conservation International has begun a beautifully clever ad campaign which combines powerful celebrity voices with elements of nature in an attempt to remind people that conservation of the earth is in the best interest of everyone. Videos include Harrison Ford as the ocean, Lupita Nyong’o as a flower, and Kevin Spacey as the rainforest.

The tagline “Nature doesn’t need people, people need nature” is a jarring reminder to those who view conservation as some disconnected urge to save a few polar bears instead of a direct effort to continue the human species.

Watch the most recent video which uses the voice of Liam Neeson as personified ice. Can your favorite actor accomplish what hundreds of scientists were not able to and make you give a damn?

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Sydney Robinson is a political writer for the Ring of Fire Network. She has also appeared in political news videos for Ring of Fire. Sydney has a degree in English Literature from the University of West Florida, and has an active interest in politics, social justice, and environmental issues. She would love to hear from you on Twitter @SydneyMkay or via email at srobinson@ringoffireradio.com