The campaign of Republican presidential candidate Jeb Bush is in a tailspin, a big fiery tailspin on a collision course with a small mountain. Because Bush’s campaign is suffering, his strategists and handlers are taking a different approach.

The campaign’s new approach consists of keeping Bush barely afloat while other candidates drop one-by-one. Regardless of Bush’s actual potential as president, he is playing the long game and hoping that he will simply outlast his GOP opponents. It’s actually a pretty lame plan, and duplicates how Mitt Romney stayed in the 2012 race.

People are wondering why Bush doesn’t simply quit. His support is dwindling, and his donors have threatened to pull out if his numbers don’t improve. The latest poll from the Pew Research Center has Bush polling at four percent. He was once, like Scott Walker, a GOP favorite, mainly because of his namesake. The GOP field is large, and Bush has failed to gain traction. That’s more telling than Bush’s campaign managers want to admit.

If Bush loses his corporate sponsors, that is his campaign donors, he will be poised to drop out of the race. He’s part of an older generation of Republicans. The conservative voter base wants someone crazier.

For more on this story, visit SalonJeb is cooked: Why megadonors’ millions (probably) aren’t going to save Bush’s disastrous campaign”

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Farron Cousins is the executive editor of The Trial Lawyer magazine and a contributing writer at DeSmogBlog.com. He also hosts the weekly DeSmogCAST and serves as co-host for Ring of Fire on Free Speech TV. His writings have appeared on Alternet, Truthout, and The Huffington Post. Farron received his bachelor's degree in Political Science from the University of West Florida in 2005 and became a member of American MENSA in 2009. Follow him on Twitter @farronbalanced