One of the most popular commercials from Sunday’s Super Bowl was Procter & Gamble’s #LikeAGirl ad, which addressed the insult the phrase has come to represent. Throwing, running, or fighting like a girl means that someone is doing those things wrong or without the same strength that would be implied if you said they did them like a boy or man.

Conservative pundit Laura Ingraham, naturally, came out against the ad, saying on her radio show that it is really boys who need the extra help.

Watch the #LikeAGirl ad and then listen to Ingraham’s ridiculous comments via Media Matters.