The following segment originally aired on the July 28th, 2013 episode of Ring of Fire on Free Speech TV. The Koch Brothers have mastered the art of the bounce concept. They launch a small idea by way of a fake website, and that talking point then climbs the ladder through the conservative echo chamber. They use this to not only spread lies, but to launch personal attacks against journalists. Ring of Fire host Mike Papantonio talks about this with attorneys Howard Nations and David Hersh.